ŽIJEME LONDÝNEM

Czech Olympic a.s. the official marketing agency of the Czech Olympic Committee, decided to support the direct participation of Czech fans in the XXX. summer Olympic games in London and prepare a unique project called ŽIJEME LONDÝNEM. The project aims to bring to the Czech public the history and present of Olympism and its values ​​and ideas.

The communication campaign which is running since May 2011 until the start of the Olympic Games in July 2012, includes a number of cultural and educational events, such as a traveling exhibition of Olympic history around the Czech regions and multimedia exposition of the Czech Republic straight in a venue of Olympic Games.

We designed the brand, which was created from the merger of three well-known symbols - Olympic rings, mark of the London Underground and the Czech flag. The symbolism which is used is well known, so it needs to grab sensitively to forge a new and peculiar brand with a clear reference to the purpose of the whole campaign.

Graphic design of the visual style include a variety of applications, including a historical double-decker, which is a media center for the road show in Czech towns. The part of the graphic manual ŽIJEME LONDÝNEM are beside classical subjects also original shoes, soccer ball or watch.