Air Bank

PPF Group is one of the largest investment and financial groups in Central and Eastern Europe and they decided to enter the Czech retail market with a new bank. They would like to offer to people a new model of banking based on clarity, openness and simplicity.

In late 2009 we were invited to design a simple brand and visual style for a new generation of bank with the name Air Bank. The name was chosen for its openness and positive associations.

The new brand is a typographic solution of a name and a slash between words. It is simple and open as well as services and overall communication of bank. The basic color scheme we have suggested a combination of light-green and contrasting black, a combination that has no equivalent in the Czech banking.

During nearly two years we have worked up for Air Bank complete graphic manual, the design of credit cards, we have collaborated on the design of offices or Web pages, and we have realized a complete set of forms, contracts or account statements.

www.airbank.cz