The new brand and visual style of TechniStone
TechniStone Company corp presents this week the new visual style created by Dynamo design at the trade fairs Marmomacc in Verona and For Arch in Prague. Czech manufacturer produces conglomerated alias technical stone TechniStone, thanks to its unique properties such as resistance and non-absorptivity, it is used for kitchen countertops or tiles. Over highly competitive environment, the company successfully applied to domestic and especially to foreign markets, 90% of the production is exported worldwide.
In 2011 the new owner of the company became M. L. Moran, which aims to obtain a position of regional leader and build TechniStone as a global brand. The company announced a tender for new logo and visual style and a winning solution was from Dynamo design.
We have designed a unique system of photographic parallels, which became basis of visual style. The various types of artificial stone found connection and inspiration in nature, each parallel is also accompanied by photographs of concrete construction.
The new brand captures the basic characteristics of the unique product and the way of processing: precision, perfect shapes and sharp edges.
More information about the project and other examples of realizations can be found in section our work.
